There must be an ad pool for your market and on the assumption that there is, there are certain things that you can do to stress that your page is about X and not about Y: Stressing it in this way will improve the relevancy of the ads generated on your webpages and improved relevancy will result in an improved click through rate.
1. Include your target keywords in:
- Page title
- Meta tags
- Description tag
- H1 heading tags (plus include related keywords in H2)
- Body of the text several times (top and bottom)
- Bold and / or Italic tags a couple of times
- A link to the home page with the keyword anchor text
2. Use Google's Section Targeting facility.
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